My nipples grew ears one day. After the first few days of nursing, they began to hear conversations I had had months before. They heard one friend say, “it hurts like a mamajama,” and my sister say something about a nipple shield, and a friend who literally drove me to a breastfeeding store and showed me the products I would need. At the time, it fell on deaf ears. But as soon as I was in the thick of breastfeeding, with a clogged duct on my right and a scabbed nipple on my left, it all rang loud and clear. Aha, so THAT is what they were talking about!
I am now on the other side of the table. At expos, we show our product to expectant moms, and their face is kind of blank, like, “hmm, I don’t really know what this is for,” – not unlike talking to a guy actually. But when you see a mom who has breastfed a child, you get an instant understanding and some variation of: “Where WERE you guys 5 years ago!?”
That is why our easiest sales are as gifts - from someone who has been through it before, to someone who hasn't. We don’t have to explain anything about the product, the woman just knows. Her nipples have ears. So when you are going to your next shower, it is up to you what kind of a gift to bring: what she asked for, or what she will really need. She may give a blank look at the time, but soon enough you will get the best thank you letter ever!